Original source: SimoleonSense.com
Introduction (via BrainPickings)
Groupthink is one of the most troublesome downfalls of organized society. Today, it manifests itself on a sliding scale of severity, ranging from genocide to bullying to superstition to fashion fads to the “Digg mentality” of news reporting. Still, most of us refuse to believe that our opinions, perception and worldview are being in any way shaped by those of others. And yet they are. Even subcultures, the very essence of which is to stand out, are founded on group conformity — or, as James Thurber famously puts it, “why do you have to be a nonconformist like everyone else?” Conformity explores the issue at the root of groupthink by distilling over 7 decades of seminal studies into the psychology of group mentality.
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