Original source: SimoleonSense.com .
“In general, the researchers found that all consumers tend to underestimate how much their groceries are going to cost.”
Introduction (via PhysOrg)
Professor Brian Wansink shares tips on how shoppers can more accurately estimate grocery costs. A recently published study indicates that the more shoppers try to track their expenses, the worse they do — overspending by as much as 19 percent. Credit: Jason Koski/Cornell University Photography
Almost one in three U.S. households shop on a budget — and one in six can only afford basic necessities. So it’s no wonder that 78 percent of budget shoppers — twice as many as those who shop without a budget (37 percent) — try to track how much their groceries are likely to cost as they roll through the aisles.
Click Here To Read: Grocery shoppers who try harder to track costs do worse!
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