Original source: SimoleonSense.com .
“New research finds suppressing thoughts of smoking just increases the likelihood you’ll light up later on.”
Via Tom Jacobs
Over the past 25 years, a series of studies have found suppressing unwanted thoughts is not only ineffective, but counterproductive. Try to not think of a white bear, and chances are the creature will come roaring into your mind.
In 2007, British psychologist James Erskine applied this dynamic to diet. He reported women instructed not to think about chocolate consumed more of the high-calorie treat when offered it, and suggested this rebound effect may explain the failure of so many dieters to lose weight over the long term.
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