Search Engine Optimization & Marketing

Every website created online even if it has the potential of being something big like the next Facebook, Youtube, and Myspace will not gain success if it’s not properly developed. When I started school for Computer Science the first lesson on website developing is that appearance is key. What they never teach you is content writing and marketing. Which is very important if you want your ROI (return on investment) to earn you profits in high numbers. So, if the website developer doesn’t have the marketing and writing skills how can you expect to have a successful website? I will explain what needs to be done and what to request of your site developer when you are in need of a profitable site for your product and/or services.

”’What to ask for?”’

You ask for a website that the content is easy to manipulate for future event changes, information updates, and link changes. A good website according to search engines is a site that is constantly updating and giving out more information based on the keywords the user searched for. Give as much information on your services and products as you possibly can. Also, ask for a close to perfect creative design on every image including banners, random pictures, and even good formatting on the words. Formatting on words as in bold letters to represent titles and smaller letters to represent paragraphs. Capitalize words like FREE or ON SALE with bold letters to catch your visitor’s attention. Practice great formatting.

Something else to request is ideas for user interaction like forms, forums, registration to your website, and ask to use the popular Twitter site to keep everyone involved. Host surveys, contests, and interesting stories to keep them coming back and hopefully going for your services. A good menu navigation to make everything one click away and before launching your website make sure every link goes where it says it should go. If you have a link that says “Contact us” make sure it goes to your contact us page not an error page or somewhere else. You’ll be surprise how many websites are out there that have so many broken links.

A website should be inexpensive and have a great appearance research different pricing to make sure you’re getting a good deals. Craigslist is a good website to connect with inexpensive website designers that will offer a good deal on a site just so they can build their portfolios. Also you can hire a graphics designer to make inexpensive banners and logos so you can just simply ask your website designer to implement them in.

”’How to make sure your website was properly developed?”’

There are numerous ways to tell if your website was properly created simply check your formatting! A great website to use is WebsiteGrader.com this website can tell a lot. Check it out for yourself and you’ll be able to see what you need to fix, add-on, and etc…

”’I have my website… how do I market?”’

Before you can begin to market your website with the standard direct mail and social networking websites like Facebook you must make sure you’re using proper keywords. Do an extensive keyword research on the product you are providing to your visitors. See what you’re competition is using and implement it! Keywords should appear in the title, website’s paragraphs, and in the images. Within the codes make sure to tell your website developer to add your keywords within the meta-tag description and meta-keywords. Your web developer should know how to do this. If you would like to try this yourself, edit your keywords and title, submit to different search engines, and find companies to trade links with Web CEO is an excellent software application that can assist you successfully. That’s what I use to SEO my websites and my former clients. The software is free to try and you can purchase it after the trial period. It’s simple to use and very effective.

”’What should I do to make extra money if I get a large traffic amount?”’

If you would to further increase your income with your website good sites like Adsense by Google and Chitika can offer good links that will you for adding them on your website. The more people visit your website and click on the advertising links the more you earn. I hear some people make more than $1000 a month but you’re only as successful as the amount of time you put into it.

Take heed of the advice I am giving and make sure to follow everything step by step. One final recommendation which is the most important step of all! Backing your website files will definitely be necessary if you are working so hard to develop your site. Computer failures are easy to come by and with all this new advancing software technology like Windows 7 and other applications computer hardware is sure to fail on you quick. Hardware can keep up with it’s user to a certain extent and some computer systems weren’t made expecting to run such sophisticated applications. Backup important files like school work, pictures, and paid MP3 files. More importantly your website! If anything were to make your website stop working like a silly update you attempted to do or someone maliciously cracked your password and deleted files. If you have a backup of your website you’ll be able to be back running in no time.

Search engine marketing is the best method to attract online customers/clients into your website. It produces the most effective ways to get your brand out there and provide information. A great SEO company will tell you it’s all about content… Like a Realtor tells a future company owner LOCATION LOCATION LOCATION well for SEO its CONTENT CONTENT CONTENT.