Sticking to Diets Is About More Than Willpower — Complexity Matters | Economic models

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Sticking to Diets Is About More Than Willpower — Complexity Matters

January 14th, 2010 | Add a Comment

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Original source: SimoleonSense.com .

“Even if you believe you can succeed, thinking that the diet is cognitively complex can undermine your efforts,” she said.

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Introduction (Via ScienceDaily)

Many people think the success of dieting, seemingly a national obsession following the excesses and resolutions of the holiday season, depends mostly on how hard one tries — on willpower and dedication. While this does matter, new research has found that a much more subtle aspect of the diets themselves can also have a big influence on the pounds shed — namely, the perceived complexity of a diet plan’s rules and requirements.

While losing weight initially isn’t rocket science, keeping it off remains a challenge to dieters. It generally is believed that the longer people can adhere to their diet plan, the more successful they will be long-term with their weight loss maintenance. And the more like rocket science one’s diet plan feels, Todd and Mata report, the less likely that long-term adherence and maintenance is to succeed.

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