Facebook CEO Mark Zuckerberg has a knack for making statements that are at once sweeping and stupid, but he outdoes himself with this one:
“You have one identity … Having two identities for yourself is an example of a lack of integrity.”
This is, at the obvious level, a clever and cynical ploy to recast the debate about Facebook’s ongoing efforts to chip away at its members’ privacy safeguards. The frontier of invisibility is replaced by a cage of transparency.





