Why Behavioral Economics Belongs in the Lunchroom

Original source: SimoleonSense.com .

H/T LeadonYoung

Excerpt (Via Derek Thompson @ The Atlantic)

“For example: A new study today finds that food in cartooned packages tastes better for children:

Children significantly preferred the taste of foods that had popular cartoon characters on the packaging, compared with the same foods without characters. The majority of children selected the food sample with a licensed character on it for their snack, but the effects were weaker for carrots than for gummy fruit snacks and graham crackers.”

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